Adam Silver trying to flex his muscles at the owners of the NBA
The NBA commissioner Adam Silver says that resting the superstar players is “an extremely significant issue for our league.” He recently sent a memo to all the team owners Monday. In the memo, Silver told the teams this issue will be the prime topic at the NBA board of Governor’s meeting on April 6 in New York. Adam Silver is warning teams of penalties if they don’t abide by the league’s rules. Teams are supposed to provide notice to the League, their opponent, and the media immediately if they are going to rest a player.
Silver standing up for fans
He is claiming that owners really can’t be uninvolved in these decisions. These people making these plans are not aware of the impact they have on the fans, business partners, and the reputation of the league. All of the talk is getting drummed up after the Cavaliers sat Lebron, Kyrie, and Kevin Love. The loss game against the LA Clippers on a nationally televised game on ESPN. Directly after the team announced the move to sit their superstars the league office called David Griffin, the general manager for Cleveland. The GM said that it’s not his job to appease the league and its television partners. Griffin went on to say to ESPN, “They’re paying me to win a championship.”
TV networks getting nervous
This is the second consecutive week a team has rested their superstars on a nationally televised game on ABC. The news is getting serious enough for ESPN to put out a statement about resting players. Saying, “As always, our aim is to serve NBA fans with the best matchups involving the league’s top stars and we share the fans’ disappointment. We understand this is a complex issue and we’re working closely with the NBA to best address it going forward from a media partnership standpoint.” Adam Silver has a long to think about in how to correct this problem. There isn’t an easy fix with them already collectively bargaining a shorter preseason and more off days during the regular season.