Published: Thu, January 03, 2019
Life&Culture | By Mildred Hamilton

Netflix Warns Against People Doing 'Bird Box Challenge'

Netflix Warns Against People Doing 'Bird Box Challenge'

When Netflix got wind of the challenge, it issued the now nearly standard disclaimer/warning, telling people not to participate for safety's sake.

The streaming service told fans on Twitter to not to hurt themselves by trying the Bird Box challenge.

Thousands of memes poking fun at the concept emerged on social media following the film's release and have inspired thousands undertake everyday tasks while blindfolded.

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In the movie, Sandra Bullock has to take her children down a river blindfolded because when seen, the monsters in the film cause people to go psychotic and kill themselves.

'Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE, ' Netflix tweeted Tuesday.

One video shows a father gripping his two young children's hands as he runs through his home before the toddler crashes into a wall. For example, a video posted on the channel of YouTube creator Morgan Adams, "24 Hour Bird Box Challenge", has accrued more than 1.7 million views since it was posted December 30, while this compilation of #BirdBoxChallenge user-posted videos has almost 350,000 views. Survivors must wear blindfolds or be exposed to supernatural entities that embody their deepest fears and drive them to suicide.

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"Bird Box" is directed by Susanne Bier, based on Josh Malerman's 2014 novel of the same name.

Facepalm: Despite its relatively lackluster reviews, the Netflix original movie Bird Box shattered records with more than 45 million viewers in its first week.

The film inspired so many memes and jokes online it was jokingly suggested Netflix's marketing department created many of them as a form of viral advertising.

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