Published: Wed, December 05, 2018
Life&Culture | By Mildred Hamilton

8-year-old boy named highest-paid YouTuber in 2018

8-year-old boy named highest-paid YouTuber in 2018

An American seven-year-old boy who reviews toys has topped a list of the highest-earning YouTube stars after making £17.2m.

Ryan whose parents post his videos on the channel Ryan's Toy Reviews, is YouTube's top earner for 2018.

Ryan's parents set up the channel in March 2015, its videos, since the day of launching, have had nearly 26 billion views and amassed 17.3 million followers.

"Ryan's just like every other 7-year-old: He loves Legos, trains, cars - and his 17 million followers", Forbes wrote.

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He also has a line of toys selling at Walmart and Target, NBC News reported.

Almost all of Ryan's money, or about $21 million, comes from pre-roll advertising on his channels "Ryan ToysReview" and "Ryan's Family Review". As the name suggests, it is a channel to review toys. He was placed 8th Top Earner a year ago. So far, his videos have a total of 26 billion views.

Ryan, from Ryan ToysReview, made the hefty sum between June 2017 and June 2018. The remainder is from sponsored posts, which is usually a top revenue generator for other YouTubers.

Asked by NBC why kids liked watching his videos, Ryan - who is now 8 - replied: "Because I'm entertaining and I'm amusing".

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Ryan has become so popular he has now launched his own Ryan's World at more than 2,500 branches of Walmart as well as their website, featuring his own clothing and toys collection [VIDEO]. Forbes said that 15% of Ryan's earnings go into a protected account which he can not access until he becomes an adult.

Markiplier, Vanoss Gaming, Jacksepticeye, PewDiePie and Logan Paul rounded out the top 10.

Last year's top earner, Minecraft gamer Daniel Middleton, slipped to fourth place this year with $22.4m.

Further down the list, makeup artist and fellow fan of the N-word Jeffree Star sits at #5 with U.S. $18 million ($24,583,600), thanks to their successful cosmetic line.

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