Published: Fri, November 16, 2018
Life&Culture | By Mildred Hamilton

John Lewis changes Oxford Street storefront to just 'John'

John Lewis changes Oxford Street storefront to just 'John'

Elton John's first piano, a gift at Christmas according to the John Lewis advert.

And this year it's gone in a completely new direction, by featuring a music icon.

John Lewis's 2018 Christmas advert tells the story of Sir Elton John being gifted a piano as a young boy.

But of course, not everyone is happy about it.

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It's here. John Lewis have launched their 2018 Christmas advertising campaign, The Boy And The Piano.

"The John Lewis Christmas campaign is an iconic part of Christmas now and has had so many warm memories and associations for us, with all of our Christmases, so to be asked to be part of that was a huge honour".

Several users also poked fun at the advert being released amidst the final Brexit negotiations and multiple cabinet members resigning. Every year, the entirety of the United Kingdom waits for the new advert to be released and this year, the company have gone all in with an Elton John inspired video.

The big budget movie will star Taron Egerton as John, and will cover John's prolific rise to fame.

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As the end of the ad draws nearer, you'll see a piano-loving schoolboy performing in his assembly hall and peeking over his shoulder to sneak a glance of his mum.

It features John as a child receiving a piano as a Christmas present.

It shows Elton John through the years, going right back to his childhood.

Having reportedly donated his £5 million fee to his charity, the Elton John Charitable Trust, Elton's husband David Furnish admitted that making the ad was an emotional experience for the star.

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It wasn't universally loved, with some complaining the advert was selling John's life, more than it was Christmas. The young Elton has learned a skill that will stay with him for life.

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