Published: Tue, November 06, 2018
Markets | By Jeffery Armstrong

Amazon just upped the ante in the race for free holiday shipping

Amazon just upped the ante in the race for free holiday shipping

"Free shipping is one of the easiest promotions to execute for a retailer, and is certainly popular among consumers, however it is a very costly initiative to undertake", he said, noting that Amazon's shipping costs for its 2017 fiscal year totaled nearly $22 billion, and its shipping costs over the last 12 months were about $26 billion.

Prime members already get free shipping, but they'll get a holiday perk, too.

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Like it or not, the holiday shopping season is almost upon us. According to Amazon, it's the largest selection of items that ship free in the country; millions of products are up for the deal. On Monday, Amazon upped the ante by expanding free shipping to all customers through the holidays, with no minimum purchase required. Target announced last month it would offer free two-day shipping on all orders from November 1 to December 22. Before, the purchase threshold was $25.

Delivery as Fast as Today: Tens of millions of Prime members can shop with FREE Same-Day Delivery on more than three million items. With this move, Amazon is forgoing numerous fees it would normally collect to offset shipping costs.

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US online retail sales in November and December will rise 14.8 percent, to $124 billion, software maker Adobe said last week in a forecast based on data from 80 of the 100 largest online retailers. The company expects sales for the fourth quarter to be between $66.5 billion and $72.5 billion.

Amazon didn't say when customers using the free standard shipping tier would have to place orders to guarantee delivery by Christmas.

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Black Friday, which falls on Friday 23rd November, has become a highly-anticipated date in the United Kingdom shopping calendar and marks the start of the Christmas shopping season for some people.

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