Published: Thu, October 18, 2018
Sport | By Matt Richards

Canelo Alvarez signs record-breaking $365 million deal with DAZN

Canelo Alvarez signs record-breaking $365 million deal with DAZN

Domestically, the previous contract high for an athlete was the 13-year, $325 million dollar pact signed by Giancarlo Stanton with the Miami Marlins.

The deal kicks off with the WBA and WBC middleweight king's move up to super-middleweight to take on Liverpool's Rocky Fielding on December 15 at Madison Square Garden in NY.

Canelo was most recently aligned with United States broadcaster HBO but the network announced it would move away from live boxing coverage at the end of 2018.

After besting Golovkin (and perhaps before that), Canelo is boxing preeminent Pay-Per-View draw in the modern era following Floyd Mayweather's dominant reign in the middle to lower weight classes.

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Alvarez's new contract is being described as the biggest in sports history by ESPN.

Alvarez, who's part of Oscar De La Hoya's Golden Boy Promotions, is the unified middleweight world champion. "The most important thing to me was being able to give the fans the opportunity to see me fight without having to pay the $70 or $80 for my fights on pay-per-view", the 28-year-old Álvarez told ESPN on Wednesday.

First off, in recent years to watch a Canelo fight in America, you would have had to shell out big bucks to buy one of his fights on pay per view.

"The December fight with Fielding is a unsafe fight", he said.

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'I don't have much more to say other than his experience beat me and he is a great fighter. The deal with DAZN puts his fights on a platform with a monthly subscription cost ($9.99 monthly after a one-month free trial).

Alvarez said he has confidence DAZN will succeed.

"I've always liked a challenge, and this is yet another challenger in my career", Alvarez said in a statement. He owns a 50-1-2 record - his only loss coming against undefeated Floyd Mayweather September 2013 - and just defeated Gennady Golovkin last month in a battle featuring two of boxing's biggest superstars. Now Alvarez will seek to join a small and illustrious list of three-division world champions from Mexico as he steps up to 168 pounds to challenge Fielding.

Lionel Messi, who earned $111 million a year ago, is likely to be his main competition for the highest-earning athlete title, but reports indicate that Alvarez could have earned upwards of $120 million for 2018 by the time of his debut fight with DAZN.

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