Published: Sun, September 09, 2018
Sport | By Matt Richards

Dolphins' Stills encouraged by Nike ad deal with Kaepernick

Dolphins' Stills encouraged by Nike ad deal with Kaepernick

Kaepernick, who made headlines for kneeling during the national anthem to protest racial injustice, is now the face of Nike's 30th anniversary "Just Do It" campaign.

As reaction to the ads continued to pour in on Wednesday, Nike released a two-minute video that featured athletes including Kaepernick and Canadian soccer star Alphonso Davies.

Kaepernick tells viewers to "believe in something, even if it means sacrificing everything", which is a less-than-subtle hint at Kaepernick's own actions during his time in the NFL.

The younger Trump replicated Nike's ad nearly to a T - the words that appeared across Kaepernick's face in the black and white photo were now over President Trump's: "Believe in something".

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The protests opposing Kaepernick are largely fulled by the former San Francisco 49er decision to kneel during the National Anthem. "Become bigger than basketball", Kaepernick says, as footage is shown of James opening his "I Promise" public school in Akron.

On Tuesday, Hannity said Nike and Kaepernick don't understand what "sacrificing everything" really means.

Many people took to social media to praise Nike for taking such a strong stance behind Kaepernick who has faced heavy criticism for his advocacy.

Nike stock leveled off after the initial reaction to the ad.

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Rosenstein also said he didn't expect the ad to make or break a viewer's decision to tune in this fall.

But others were more disparaging with one user tweeting: "C'mon boy".

Nike's stock price fell by almost 4% when Kaepernick first revealed he was fronting the campaign on social media.

"If people say your dreams are insane, if they laugh at what people think you can do, good", Kaepernick says in the ad as a skateboarder aces a stunt. Nike has not commented on the news, but WWD spoke with a branding expert who believes that the campaign gives the company an edge.

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