Published: Fri, August 03, 2018
Markets | By Jeffery Armstrong

For Big Mac's 50th anniversary, McDonald's is giving away free burgers

For Big Mac's 50th anniversary, McDonald's is giving away free burgers

McDonald " s CEO Steve Easterbrook celebrates the 50th anniversary of the Big Mac with the MacCoin and the family members of the late inventor, Jim Delligatti, on July 26 in Chicago.

Thankfully this coin is not digital, but rather physical, and its cost won't fluctuate.

More than six billion coins will be handed out worldwide.

McDonald's teased MacCoin in a video released Monday, before Thursday's launch.

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McDonald's beloved Big Mac is celebrating its 50th anniversary this year, and today, the restaurant revealed that the iconic burger will be celebrated with a special commemorative coin.

There's no mention if South Africa will be one of the 50 participating countries, but the initiative is set to start Stateside later this week on 2nd August. It's actually just a heavier-than-usual coupon for a free burger.

And that seems to be the case with the McDonald's Big Mac.

"They use it to this day", Easterbrook told USA Today of the Big Mac Index and how it sparked the idea to create the MacCoin.

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Customers can then cash the coins in for a free Big Mac starting August 3.

As with many of its popular and long-lasting menu items, the idea for the Big Mac came from a franchisee.

McDonald's has been an influential global force over the years, and its burger prices have even become an indicator for the purchasing power of an economy.

McDonald's agreed to let Delligatti sell the sandwich at a single location, on the condition that he use the company's standard bun. The Big Mac was first offered in United States stores nationwide in 1968.

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McDonald's sold 1.3 billion Big Macs previous year, according to the chain. "We all know what the Big Mac is worth to us, but giving it its own limited mintage official celebratory coin, expands that worth giving us a collectible keepsake as well". In 2007, the Big Mac Museum Restaurant was established in North Huntingdon, Pennsylvania, to honor the juicy burger.

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