Published: Wed, August 01, 2018
Markets | By Jeffery Armstrong

Harley Davidson 250-500cc Motorcycles For India Confirmed

Harley Davidson 250-500cc Motorcycles For India Confirmed

Harley-Davidson has dropped a bomb on the motorcycle world by announcing its "More Roads to Harley-Davidson" growth plan through 2022, under which the iconic cruiser manufacturer will launch a new range of products, including an adventure-tourer and an all-new motorcycle with a capacity ranging between 250cc-500cc for both India and other Asian markets.

Besides, it will introducing a new modular 500cc to 1250cc middleweight platform of motorcycles that spans three distinct product spaces and four displacements.

Harley-Davidson, known for its car-alarm triggering engine rumble, said LiveWire will have no clutch and no gears with the goal of making motorcycle-riding accessible to more people. Harley-Davidson is also changing its retail strategy and expanding its push internationally following declining USA sales.

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"The bold actions we are announcing today leverage Harley-Davidson's vast capabilities and competitive firepower - our excellence in product development and manufacturing, the global appeal of the brand and of course, our great dealer network", CEO Matt Levatich said in a statement.

Harley-Davidson also shared some vague details about expanding the way it reaches customers.

Motorcycle manufacturer Harley-Davidson unveiled a growth plan on Monday calling for lighter motorcycles and increased attention to foreign sales.

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For years, American motorcycle maker Harley Davidson's sales have been dipping as the brand is yet to make a connect with newer motorcycle buyers - the millennials. It will kick-start with the launch of its first electric motorcycle, LiveWire in 2019. During that time, the company also wants to gain 2 million new riders to reverse declining sales. But they're typically bought by older riders. If it pushes through, this is potentially huge news for our market, where the Harley-Davidson name has been mostly associated with big bikes. "It's risky to think that motorcyclists aren't open-minded about other products and other brands", Levatich said.

It's dealing declining sales and an aging riding population amid criticism from President Donald Trump for the company's decision to move production of motorcycles sold in Europe overseas to avoid retaliatory tariffs the European Union is imposing on American exports.

Do you think this will be able to turn things around for them?

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Harley-Davidson sells 16 models in India ranging from Street 750 with starting price of Rs 5.25 lakh to CVO LIMITED tagged at Rs 49.99 lakh.
That will give the company more broad distribution in the largest and fastest-growing motorcycle markets.

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